Talking Code

Using Data to Make Informed Product Decisions

Lincoln Ritter, director of engineering at Animoto, shares how they use data to make more informed product decisions.

Lincoln Ritter, director of engineering at Animoto, shares how they use data to make more informed product decisions.

Here's what to listen for:

02:01 What can we do with data?
04:21 Why should a company care about data and trends?
08:02 How can you become more data-driven?
12:28 How can you get more people involved in caring about data?
16:41 What are the tradeoffs when it comes to agility in software development?
18:29 How do you combat paralysis and help people on your team understand the data better?
20:58 Is data-supported a better term than data-driven?
22:50 What’s the difference between data engineering and data science?
24:59 How do you get data in the right format?
25:59 What kind of question might you have that requires information from multiple sources?
30:13 How do you decouple, consolidate, and keep data separate?
33:01 Do you think real-time data is necessary?
35:06 How would Animoto look at data and make a product decision?
39:04 When is split-testing useful and not useful?