Talking Code

How to Launch Products in Under Two Weeks

Mubashar Iqbal, the #1 product maker on ProductHunt, tells us about how he launches products that people use in weeks, not months.

Mubashar Iqbal, the #1 product maker on ProductHunt, tells us about how he launches products that people use in weeks, not months.

Here's what to listen for:

00:57 - What is Mubashar’s Background?
02:11 - What does being the most featured maker on Product Hunt mean?
03:25 - What helped you to become #1 and have so many products features on Product Hunt?
05:22 - What does the “featured” product distinction mean?
06:27 - What was important in different products that ended up making them get featured?
07:40 - What is it that you do to ensure not overbuilding?
12:13 - What is your feature-building process?
14:13 - Where do you draw the line between building a feature now vs later?
17:38 - How do you make yourself comfortable with pushing products out when they’re ready to be pushed out?
19:43 - How do you handle requests for features?
26:01 - How has the adding features metric changed since you originally launched the project?
27:00 - Do you use quantitative data in addition to doing qualitative customer development?
28:06 - What kind of long-term success have you seen with your products and what has made a difference between the ones that are ones that are successful over time and the ones that go wayside?
31:50 - Is there an example of an app that you built in the past where you built way too much?